Ever wonder how on earth those "other" doctors manage to write articles, books and "how to" courses, AND successfully take care of their patients too? It's as if these individuals are everywhere. In many cases, what they've managed to do is discover the secret power of hiring a ghostwriter.
I know, maybe you don't consider yourself a writer, and even if you CAN write, you don't have the time because you're too busy running your practice or letting it run you. Think for a moment. Do you really believe celebrities with book deals write those best sellers themselves? Some do. Most don't. Like you, even if they have the talent, they don't have the time.
What's a ghostwriter? A professional writer who helps you find your voice and writes your material for you. She allows you to then be the "author" of whatever you need to get out, even if you lack writing skills. Your name is on it, not hers. The writer you've hired is a "ghost."
BENEFITS While you actually live the experience of BEING a medical professional, your ghostwriter writes about it for you. What a concept! Imagine unleashing the synergy of "communications manpower" that's all about you. A ghostwriter will be your voice, resulting in:
- Your increased visibility.
- Branding your expertise.
- Enhancing your career.
- Your promotional productivity on auto pilot AND in hyper-drive.
- Your profile raised and profitability increased.
Professional writer, Lisa Robertson, who has a client base featuring a growing roster of Michigan-area doctors, shared, "Over time, your ghostwriter knows you well and goes beyond being merely a hired gun to become your trusted ally and your written voice. What you're really getting is a specialized alter-ego."
HOW TO FIND A GREAT GHOSTWRITER FOR YOU
Remember, a ghostwriter is simply a writer who doesn't put her name on the work she creates for you. Instead, you get the byline (your name goes on it). So you're looking for a writer first. You can easily find potential ghostwriters by:
- Searching online article directories and contacting authors whose work appeals to you.
- Contacting local (or national) journalists whose articles you've enjoyed. (Many, if not most, journalists are available as freelancers.)
- Contacting professional writing placement services and agencies.
- Asking colleagues and business people you know for referrals.
- Having your (or hiring a) publicist to double as your ghostwriter.
There are countless article submission directories, blogs and resources online where you may publish or distribute your material. Your goal in assigning this effort is not to earn direct income for your content, but to gain priceless exposure for your expertise.
Oh yeah, and when you've produced enough artcles or installments of an online column, say 25 or so, you can always edit and compile them into that book you once thought was such an amazing feat.
In short, when you hire a ghostwriter, you don't have to be a marketing genius to enjoy brilliant results causing others to marvel at how on earth YOU manage to be everywhere, while successfully providing health care.
If you enjoyed the article, "Health Care Practice and Medical Business Marketing: How To Unleash The Secret Power of Ghostwriting," by Alysyn Curd, and you'd like access to even more specified strategies, information and expertise about online marketing for medical professionals, then visit: http://www.Scrubsation.com for your FREE download of, "Health Care Practice and Medical Business Marketing: How To Elevate Your Brand by Publishing an Online Column Using A Ghostwriter."
Since 1998 Alysyn Curd served as creative director, principal designer and head consultant for creative communications agency, Art Impact Marketing. An artist who has always loved marketing, Curd has developed a passion for Internet business and marketing which she now shares with clients through a growing portfolio of net brands and services. She serves as marketing director for Scrubsation.com.
Scrubsation.com, "...provides a broad range of affordable merchandise and resources to health care professionals and the medical community."
http://www.scrubsation.com/joinscrubsationcom.html
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